Upside Down

Our Services

Joyful brains create better ideas.

We are a full service marketing communications firm that provides design, PR, strategy, branding, and creative services for companies that want to make a positive difference on the planet. Our mission is to create a context that inspires people to use their full imaginations to solve problems and produce outstanding results for innovation and community growth. We want to be the spark that encourages people to dare to dream like a child, regain that child-like spontaneity, and to chase their dreams with all the vigor they can muster.

Our Services Include:

Strategic planning and project management
Branding
Positioning
Corporate Identity
Bounce Sessions
Imagination Liberation Retreats

Marketing communications tools

Logos, brochures, mailers, POP, sales sheets
Presentations: development and coaching
Promotions
Sales support: sales materials and coaching

Advertising

Campaigns
Media Buying
Ad placement
Direct Mail

Public relations

Media relations
Publicity
Reputation management

Design

Website design, development, hosting
Logos, corporate identity packages
Posters, brochures, direct mail
Product packaging, merchandising
Trade show signage, display
Store and business interior / exterior

Testimonials:

Leita did a great job wherever she was assigned. She made a rapid rise in our company. Everyone was impressed with her work ethic and her results. Bruce A. Nordstrom, Co-Chairman, Nordstrom

Good listener and communicator, sensitive to our needs. Creative, enthusiastic...met all our deadlines. I would highly recommend...to anyone. Don Grimes, Glacier Northwest

Leita’s commitment to excellence and her drive to be the best she can be quickly put her in a position to be promoted into leadership roles within our company. Her creativity and hard work were additional qualities that helped her continually exceed figures from the year before. Leita won many honors while employed with our comapny and set an example in having a true proprietorship attitude. Truly an asset. Juliana Dennis, Store Manager, Nordstrom

Leita is interested in getting the job done. Getting the job done in the right way. She’s uncompromising in her pursuit of excellence... Her energy, leadership and commitment to excellence is a tone-setter. A polished, determined example of discipline..Takes a lot of people with her. Barry Grimes

Leita Hermanson Crossfield: HIGHLIGHTS

• Washington Press Association Journalism Excellence award

• Centrum Creative Writing award • Central Washington University Mass Media Writing award

• Numerous awards for marketing, sales promotions at Nordstrom

• “Customer Service All-Star” - Nordstrom

• “Miss Selah” 1982-83

• Research oriented

• Excellent team player

• Adept at motivating teams to get results.

PROFESSIONAL EXPERIENCE

Wrote weekly articles for the Daily Herald

• Successfully launched and developed two companies from scratch

• Twelve years management experience

• Developed the "Industrial Strength Advertising" program

• Over twelve years experience writing and publishing

• Published columnist

• Edited a bimonthly news publication

• National Advertising for a daily newspaper

• Marketing director for a high tech firm

• Design, layout, and writing for various newsletters

• Newsroom experience

• Wrote articles and press releases for local publications and private enterprise

• Technical writer for a research firm

• Published a short story and several essays

• Sales, marketing experience

• Extensive communications and sales training including: STI Fast Track Sales, Zig Ziglar & Peter Lowe, Lou Tice - Investment in Excellence

• Avionics training, USAF

CLIENT ROSTER
American Avionics
Argus Pacific
Aviation Training/Research
AvSim Flight Simulation
Bucher Aerospace
Chelgren DDS.
Clyde/West
Corporate Travel
Dive Commercial International
Don Hall Investigative
Evergreen Community Development
Fashion Blanks
Ferrell Schultz (Law)
Galvin Flying
Glacier Northwest
Henry Cogswell College
Husky International
InSights Training Center
Interwest Construction
Jimbara Snowboard Co
Kells Irish Restaurant
Lee Strasberg Acting
Lewis Rock & Redi-Mix
Litho Craft
Meeting Professionals
Machinists’ Inc.
Mother Nature
Nordstrom
North Star Ice Equipment
Oaktree Financial
PDS Engineering
Point Information Network
Premiere America
Print King & Copy
Prime Pacific Bank
Puget Sound Truck Lines
Reel Wilderness Adventures
Sweet Cakes
TransAmerica Auto Glass
Triad Machinery
The Vemo Company
Yakima Herald Republic

To receive our full media kit as a PDF file, please contact us. Or better yet, to review our portfolio, give us a call. It's interactive and goes great with coffee and the upside down cake we'll bring along.

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	Upside Down is a creativity lab that helps birth ideas like Upside Downtown, or ideas to help you grow your business or solve key problems. Call us today for more info at (425) 344-7599. Copyright 2010, Leita Hermanson Crossfield. Upside Down, PO Box 1874, Wenatchee WA 98807. (425) 344-7599.