Many small businesses and non profits struggle with getting the word out about their products and services. And we can
help. Our founder, Leita Hermanson, is an award-winning writer who has worked with many companies, organizations and non-profits
over the last twenty years, writing and submitting press releases that get published. Hermanson has worked as a journalist,
including work in the newsroom of a daily newspaper, and has written and published numourous newsletters for clients as well.
Her work has been recognized with a Washington Press Association Award, among others. Hermanson has handled PR for a wide
variety of local community groups, including Everett's 4th of July festival, the Fresh Paint Arts Festival, the Hewitt Streetscape
opening and many more, in addition to handling PR for Henry Cogswell College, Chelgren DDS, Prime Pacific Bank, and others.
Her articles have appeared in local, regional and national publications, on behalf of numerous clients. She has even gained
huge media coverage for a 75 ton crane. She has also garnered media attention on King 5 Evening Magazine for a local clothing
manufacturer, garnered book signings for Sunny Kobe Cook and consistently represents the interests of small business to
get their stories heard.
We submit press releases for our clients on a regular basis. Now, for a limited time,
we'll submit your press releases too. Once you've joined Upside Downtown, all you need to do is send us your completed press
release, with your contact information so we can contact you. We'll handle the rest. (If you need help writing your press
release, we can help with that too. Ask about our PR services.)
Upside Down and Upside Downtown
cannot guarantee acceptance of any press release nor its publication by any media. This is up to the individual discretion
of the editorial staff of each publication.
We work very hard to develop and maintain close ties to the media
and work to respect each reporter and editor. We adhere to professional standards for news and journalism, the Code of Professional
Standards for the Practice of Public Relations, Source: Public Relations Society of America.