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or, would you like to find an easier more effective way to get your press releases to the media? Now you can with Upside Downtown's
priority downtown news release service. Like the Associated Press news wire service, only specially formulated for downtown
Everett. Here you can leverage the power of our twenty-plus years experience in writing and media. Send us your completed
press release and we'll send it to the local media so they'll know about your downtown news and events.
Many small businesses and non profits struggle with getting the word out about their products and services. And we can help.
Our founder, Leita Hermanson, is an award-winning writer who has worked with many companies, organizations and non-profits
over the last twenty years, writing and submitting press releases that get published. Hermanson has worked as a journalist,
including work in the newsroom of a daily newspaper, and has written and published numourous newsletters for clients as well.
Her work has been recognized with a Washington Press Association Award, among others. Hermanson has handled PR for a wide
variety of local community groups, including Everett's 4th of July festival, the Fresh Paint Arts Festival, the Hewitt Streetscape
opening and many more, in addition to handling PR for Henry Cogswell College, Chelgren DDS, Prime Pacific Bank, and others.
Her articles have appeared in local, regional and national publications, on behalf of numerous clients. She has even gained
huge media coverage for a 75 ton crane. She has also garnered media attention on King 5 Evening Magazine for a local clothing
manufacturer, garnered book signings for Sunny Kobe Cook and consistently represents the interests of small business to
get their stories heard.
We submit press releases for our clients on a regular basis. Now, for a limited time, we'll submit your press releases too.
Once you've joined Upside Downtown, all you need to do is send us your completed press release, with your contact information
so we can contact you. We'll handle the rest. (If you need help writing your press release, we can help with that too. Ask
about our PR services.)
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Upside Down and Upside Downtown cannot guarantee acceptance of any press release nor its publication by any media. This is
up to the individual discretion of the editorial staff of each publication.
We work very hard to develop and maintain close ties to the media and work to respect each reporter and editor. We adhere
to professional standards for news and journalism, the Code of Professional Standards for the Practice of Public Relations,
Source: Public Relations Society of America.
Copyright 2007, Leita Hermanson Crossfield, Upside Down. Upside Downtown is a program of Upside Down, PO Box 1945 Everett
WA 98206. (425) 344-7599.
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