Here you’ll find information about our suite of downtown focused marketing tools that you can use to promote your business here and beyond. Downtown businesses face challenges that are unique to a downtown, urban core, and we’re working hard to help you meet those challenges head on.

Direct Marketing to Everett Neighborhoods Click Here for exciting details and samples pages.

YOUR OPPORTUNITY TO JOIN THIS CO-OP MARKETING EFFORT. Market your business to 40,000 Everett homes every month with this highly targeted direct mail feature paper that will be direct mailed to North and South Everett homes. This publication is designed for maximum impact, with a proven track record for helping clients produce outstanding results in markets all across the US. A truly unique product. This monthly newsletter is unlike any other publication in our market. It’s packed with nationally syndicated content, Pulitzer Prize-winning columnists, celebrities, high quality photography and artwork that appeals to almost every reader, home and neighborhood information, specific to Everett. The feature paper is a visually striking, professional paper that wins community respect and generates maximum response. We will be providing key local information that will make the publication even stronger. Click the link above for more exciting details.

2005 Visitors Guide & Walking Map Click here for more exciting details.
	Tourism is growing in Everett & Snohomish County. Reach these important visitors and convention goers for less than half a penny per copy. With a new Everett Events Center, a revitalized downtown core, the Tulalip Casino, and more people moving to Snohomish County, not to mention the 2010 Olympics in Vancouver BC, we’ll see more visitors in Everett than ever before. Lead these important visitors right to your doorstep with the Upside Downtown Everett Visitor’s Guide & Walking Map. This informative guide provides travelers with the essential information they need including: • accommodations • shopping • dining • entertainment and more. Includes FREE maps of downtown Everett, South Everett and the Puget Sound Region. • High impact, 4-color format • Designed for visitor ease • Quick advertiser categories • Helpful locator dots • Extensive local / regional distribution Throughout the year, 100,000 maps are distributed to prominent locations including:Everett hotels, the Everett Area Chamber of Commerce and major locations throughout Puget Sound. • Gray Line Bus Tours, Shuttles, and Trolleys • Everett Transit • Shopping Centers • Visitor Centers • Local businesses • Hotels/Motels • Certified rack locations • Naval Station Everett • Everett waterfront and more	$375 for 25 word listing. Add a full color photo for just $225. Call for other rates. Published: April 2005 Ad close: December 31, 2004
Ongoing Co-op Marketing	Here's just one example of a great co-op marketing event you'll want to participate in: The Downtown Everett Christmas Holiday / Carriage Rides. We've got lots more planned that we'll unveil in the coming weeks. By joining Upside Downtown you will increase the reach and effectiveness of your marketing efforts through joint ads, flyers, busboards, mailers, events, business-to-business shopping, cross promotions and other co-op marketing opportunities we'll seek out and develop for downtown.	Pricing determined as programs are created. You can choose the programs you wish to participate in.
DT Everett Dining Guide	We're expanding this guide that was originally launched to feature restaurtants within walking distance of the courthouse. You'll want to feature your restaurant here. It will be distributed to Juror's at the courthouse, and throughout Everett. Reach the 2000 downtown businesses that employ 18,000 people in Everett, plus visitors who come to enjoy events, theatre, shopping and more. Due to requests, we are now expanding this guide to be distributed throughout downtown. According to a 2002 study conducted by Restaurants and Institutions Magazine, “despite the economy’s decline in recent months, 64% say they plan to dine out with the same frequency in 2002 as 2001. Casual dining is the winner, posting the largest increase with 20% dining there more often than in 2001. Almost 60 percent of individuals consume a commercially prepared lunch at least once a week. Close to one-quarter consume a commercially prepared lunch five or more times per week. (NRA Meal Consumption Behavior.) The layout is designed to make your business stand out and get noticed: • High impact, color format • Important web links. This guide will coordinate with our online dining guide and visitor’s guide.	Call for pricing.
Upside Downtown newsletter, printed and distributed quarterly	We're printing a printed version of our popular Sparks e-mail nwesletter. Reach the 2000 downtown businesses that employ 18,000 people in downtown Everett. Reach these important people for less than doing a direct mail piece of your own. This mailer is based on the popular e-mail newsletter downtown business leaders and stakeholders have been receiving in their e-mail in-box for the past half year. It will include timely content from this newsletter, which includes events, downtown news and more. This piece is designed to provide a more intimate portrait of downtown businesses so that we all become aware of each other. The newsletter will include links to drive traffic to our website, where readers will find valuable information aobut downtown. Each advertiser can also have a web page on our website, with a link to their own website, plus contact information. This way, we can track the results of this campaign. By limiting the number of advertisers, we’ll insure each ad gets noticed. The layout is designed to make your business stand out and get noticed: • High impact, color format • Unique, informative stories not found in other publications. • Key contact information so that people can locate each other. • Information-packed events calendar. • Listing of important downtown meetings. • Important web links.	front pg, 1 col premium ad $250 Page 2, 1.5 col ad $250 Page 3, 2 col ad $325 Space available ad $175 Published: Quarterly, first issue Aug 1. Ad close: July 18, 2003