Welcome to Upside Down! I'm Leita Crossfield, a.k.a Your Marketing
Right-HandTM. I created Upside Down to support people who want to change the world, small non-profits, marketing
departments and social entrepreneurs who are Change Agents in their communities.
I call my marketing company an idea-invention
company because I am passionate about ideas, solving problems, and helping non profits and social entrepreneurs thrive and
compete in an increasingly global economy.
I believe in conversation, collaboration and connection, and I use
various techniques such as appreciative inquiry, cafe' conversations, imagination liberation bounce sessions, and improvisational
techniques borrowed from my theatre days to dream big.
Have you ever watched kids at play?
Have you noticed how three and five year-olds come up with such original ideas? Uninhibited, daring ideas? After studying
method acting and improv for five years in Seattle, I experienced first-hand how our brains develop ideas when in community
with others in an environment that is joyful and liberated. Joyful brains create better ideas.
We are a full
service marketing communications firm that provides design, PR, strategy, branding, and creative services for
causes and individuals who want to make a positive difference on the planet. Our mission is to create a context
that inspires people to use their full imaginations to solve problems and produce outstanding results for innovation
and community growth. We want to be the spark that encourages people to dare to dream like a child, regain that
child-like spontaneity, and to chase their dreams with all the vigor they can muster.